Case Study
Turning Traffic into Customers: How a General Contractor Revived Their Business with Digital Marketing
From struggling to thriving: Discover how our Growth Starter Package helped generate new leads and drive conversions
Client Overview: General Contractor”
Client Overview
- Business Type: General Contractor
- Package: Growth Starter Package (Includes Website Audit and Improvement, SEO, PPC, and Reputation Management)
- Challenge: Significant slowdown in business with dried-up leads and customers
SEO
PPC
Website Development
Reputation Management
The Challenge: Declining Leads and New Business
Problem Statement
The client, a general contractor, experienced a significant slowdown in business, which dried up their leads and customer base. To stay afloat, they had to take on side work. The contractor was struggling to generate new business and didn’t have the time or resources to improve their online presence or marketing efforts
- Dried-up leads and customer base.
- Struggling to generate new business.
- Lack of time to focus on marketing and online presence.
Our Targeted Strategy: The Growth Starter Package
CAS Agency implemented a comprehensive digital marketing strategy:
Google Ads Campaign
We set up a low-budget Google Ads campaign focused on high-intent long-tail keywords. This strategy generated cost-effective traffic and leads, bringing in new customers at a low cost per click.
SEO Optimization
We implemented Local SEO strategies to improve rankings in local searches, as well as broader SEO to increase visibility in more competitive searches. This combination helped the client achieve higher rankings and attract more organic leads
Conversion Rate Optimization and Reputation Management
We implemented a system that increased their Google reviews from 18 to over 50 within three months, drastically improving local trust and credibility
The Results: Higher Rankings, Leads, and Conversions
#1 Google Ranking for Three Key Local Search Terms
Cost-Effective Google Ads Campaign Generated Traffic and Leads
Improved Conversion Rate Turned Visitors Into Customers
⦿ #1 rankings for local search terms
⦿Cost-effective traffic and leads from Google Ad
⦿ Conversion rate increase post website improvements
⦿ Timeline for SEO and ad campaign results (3 weeks for initial results, 3 months for full SEO benefits)
Client Testimonial: Delivered Results Without the Hassle
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