Case Study

From 3.1 Stars to Local Leader: How Custom Sports and Corporate Apparel Rebuilt Trust and Grew Their Business

An 84% improvement in Google reviews and new customers through targeted SEO, PPC, and email marketing.

Client Overview

Custom Sports and Corporate Apparel

Client Overview

  • Business Type: Small Business – Custom Sports Attire and Corporate Apparel
  • Package: Growth Accelerator Package (SEO, PPC, Website Redesign, Reputation Management) + Cold Email Marketing Add-On.
  • Challenge: Struggling with low reviews, an outdated website, and declining customer acquisition.

The Challenge

Poor Reviews and a Declining Customer Base

Problem Statement

The business struggled with a 3.1-star Google rating, damaging its reputation and local SEO. An outdated website with broken links and missing images hurt credibility and hindered customer attraction.

 

  • Google review average was 3.1 stars.
  • Outdated website with broken product links and images.
  • Difficulty in generating leads and acquiring new customers.

Our Comprehensive Strategy

The Growth Accelerator Package + Cold Email Marketing

Reputation Management

We imported old customer data from QuickBooks into a CRM and launched a targeted email campaign, encouraging past customers to leave reviews. This increased their Google rating by 84% in just 2-3 weeks, significantly improving their local SEO and credibility.

Website Redesign

We redesigned the website, fixing broken links and images. The new, optimized site provides a seamless user experience, building trust with new customers and making it easier to browse and purchase products.

Cold Email Marketing, PPC, and SEO

We built targeted email lists, launched cold email campaigns, optimized the website for SEO, and ran PPC ads for leads.

The Results

Increased Reviews, Leads, and Website Traffic

84% Increase in Google Reviews in 2-3 Weeks

New Leads and Customers from Cold Email Campaigns

Website Traffic and Lead Generation Increased Over Several Months

⦿ 84% increase in Google reviews
⦿ New customer leads from email marketing
⦿ Growth in website traffic

Client Testimonial: A Catalyst for Growth and Morale Boost

“CAS brought new energy and inspiration into our entire team, acting as a catalyst for turning our business around. Knowing we had a team working for us really helped boost morale and gave us hope.”
Alex Quevedo
Performance Team sports

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