Case Study
From 3.1 Stars to Local Leader: How Custom Sports and Corporate Apparel Rebuilt Trust and Grew Their Business
An 84% improvement in Google reviews and new customers through targeted SEO, PPC, and email marketing.
Explore how CAS Agency’s Digital Marketing Package for Custom Sports Apparel drove significant growth. This Growth Accelerator Package boosted brand visibility, generated quality leads, and increased sales for a custom sports and corporate apparel business. Discover proven strategies designed to deliver measurable success in a competitive market.
Client Overview
Custom Sports and Corporate Apparel
Client Overview
- Business Type: Small Business – Custom Sports Attire and Corporate Apparel
- Package: Growth Accelerator Package (SEO, PPC, Website Redesign, Reputation Management) + Cold Email Marketing Add-On.
- Challenge: Struggling with low reviews, an outdated website, and declining customer acquisition.
The Challenge
Poor Reviews and a Declining Customer Base
Problem Statement
The business struggled with a 3.1-star Google rating, damaging its reputation and local SEO. An outdated website with broken links and missing images hurt credibility and hindered customer attraction.
- Google review average was 3.1 stars.
- Outdated website with broken product links and images.
- Difficulty in generating leads and acquiring new customers.
Our Comprehensive Strategy
The Growth Accelerator Package + Cold Email Marketing
Reputation Management
We imported old customer data from QuickBooks into a CRM and launched a targeted email campaign, encouraging past customers to leave reviews. This increased their Google rating by 84% in just 2-3 weeks, significantly improving their local SEO and credibility.
Website Redesign
We redesigned the website, fixing broken links and images. The new, optimized site provides a seamless user experience, building trust with new customers and making it easier to browse and purchase products.
Cold Email Marketing, PPC, and SEO
We built targeted email lists, launched cold email campaigns, optimized the website for SEO, and ran PPC ads for leads.
The Results
Increased Reviews, Leads, and Website Traffic
84% Increase in Google Reviews in 2-3 Weeks
New Leads and Customers from Cold Email Campaigns
Website Traffic and Lead Generation Increased Over Several Months
⦿ 84% increase in Google reviews
⦿ New customer leads from email marketing
⦿ Growth in website traffic
Client Testimonial: A Catalyst for Growth and Morale Boost
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